Leaner, More Effective Content Marketing in 6 Steps
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean…
Great article by Mark Sherbin from the Content Marketing Institute. Mentions my presentation, “More Impact with Less Time and Resources: Content Marketing the Lean Content Way,” given at MarketingCampSF 2013. Mark gives some great points on how to become a leaner, better, faster, stronger content marketing machine!
See on contentmarketinginstitute.com

