Arabella's Web

Indecisions. Visions. And Revisions.

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Leaner, More Effective Content Marketing in 6 Steps


Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean…

Arabella Santiago’s insight:

Great article by Mark Sherbin from the Content Marketing Institute. Mentions my presentation, “More Impact with Less Time and Resources: Content Marketing the Lean Content Way,” given at MarketingCampSF 2013. Mark gives some great points on how to become a leaner, better, faster, stronger content marketing machine! 


See on contentmarketinginstitute.com

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According to this infographic, beauty begets success. Do you agree?


Before leaping into the nitty gritty of the beauty industry, it’s important to understand why being beautiful seems so important. It runs much deeper than simple frivolous vanity. It’s more than feeling pressure to live up to media standards or cultural expectations. It turns out being beautiful really does make life better. It leads to higher earning power, finding more attractive mates, and a generally happier and healthier life.


See on blog.visual.ly

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5 Productivity Apps You Need to Try Today


Check out these five women-powered productivity app companies that boost your productivity!
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Who doesn’t love a good list, especially a list of to-do’s?

Arabella Santiago’s insight:

Finding the right tools to get things done maximizes your time and impact. Check out this post that lists productivity apps made by women.


See on women2.com

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Remote sex: There’s an app for that - CNN.com Video

Ben Moir, of Stepo, talks about Durex’s new experiment in remote sex: Fundawear.

Arabella Santiago’s insight:

The concept for the underwear is interesting, but what I like even more is that the large condom brand, Durex, is responsible for such an innovation. Supporting safe sex as something fun instead of something to do because there are scary things out there is a way better marketing strategy IMO. 


See on edition.cnn.com

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A cup of tea with: Tatty Devine


Rosie Wolfenden and Harriet Vine talk about business, ambition and why appointing a board is proving trickier than they thought (We spoke to @rosiewolfenden and @HarrietVine of @tattydevine about business, ambition and appointing a board:

Arabella Santiago’s insight:

Rosie’s comment on how difficult it is to find qualified women to join their comapany’s board shows there’s still a long way to go in supporting female professionals in their careers. 


See on guardian.co.uk

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Kurt Geiger | Shoes, Boots, Sneakers, Bags & Accessories


The official Kurt Geiger UK site. Shop online for shoes and accessories from designer brands Carvela, Kurt Geiger London, KG Kurt Geiger and more.


Arabella Santiago’s insight:

I stumbled upon their AMAZING store in Union Square in San Francisco. It’s the only one outside of London…and I fell madly, deeply IN LOVE with everything. Great sales on their website…I hope they ship to the U.S.


See on kurtgeiger.com